Ruby Boutique
25/11/2010
THREE YEARS AFTER THE LAUNCH OF THEIR FIRST HELMET, ATELIERS RUBY HAS OPENED A FLAGSHIP BOUTIQUE: UNIQUE AND SUBTLE, A DESTINATION FOR CONNOISSEURS.
RUBY IS LOCATED IN THE CENTER OF PARIS, NEXT TO PLACE DES VICTOIRES, 1 RUE HEROLD, IN A CHARMING STREET OF ATELIERS, AN EASY WALK FROM LOUVRE AND PALAIS ROYAL. WE INVITE YOU TO DISCOVER RUBY IN PERSON, MONDAY TO SATURDAY, 11am - 7pm.
WITHIN YOU WILL ENCOUNTER THE COMPLETE RUBY COLLECTION, INCLUDING LIMITED EDITIONS, ART EDITIONS, ONE OF A KIND HELMETS, PLUS A LITTLE ""CABINET DE CURIOSITES"" HOUSING A CURATED SELECTION OF ITEMS WHICH REFLECTS RUBY'S UNIVERSE AND DEMANDING AESTHETIC. #1 RUE HEROLD PROVIDES A VENUE FOR THE AVANT-PREMIERE OF NEW PRODUCTS, AND AN OPPORTUNITY TO MAKE AN APPOINTMENT TO DISCUSS CREATING YOUR OWN ""COSTUME"" PERSONALIZED (CUSTOMIZED) HELMET.
THE RUBY BOUTIQUE IS ALSO HOST TO A CHANGING DISPLAY OF EXCEPTIONAL MOTORCYCLES FOR SALE. DESIGNED ENTIRELY BY JEROME COSTE, THE INTERIOR IS A ROOM-SIZE EXPANSION OF THE BRAND'S ""RETRO-FUTURISTIC CHIC"" AESTHETIC. A PURE SPACE WHERE QUILTED CARDINAL LEATHER (AS FOUND INSIDE THE RUBY HELMET) AND DARK OAK MEET MACHINED AND RIVETED ALUMINIUM STREAMLINED FURNITURE: THE EMBRACE OF NATURAL AND MECHANICAL WORLDS IN INTIMATE HARMONY.
MAN AND MACHINE: RUBY'S RAISON D'ETRE.

BOUTIQUE RUBY
1, RUE HÉROLD
75001 PARIS - FRANCE

T +33 9 53 88 87 47
RUBY.HEROLD@ATELIERSRUBY.COM

OPEN FROM MONDAY TO SATURDAY - 11H00 TO 19H00